The “Renown Health Foundation Jack Donor Gifts,” won in the category of booklet/brochure/pamphlet. It consisted of customized booklets that were given to prospective donors for Renown Children’s Hospital. While concepting for this brochure, this one thought kept coming back to me. Our job is to get these kids out of the hospital and back to their jobs – Playing.  Many games came to mind but the concept of Jacks won out.

The pages of the brochure is bound together by a think red rubber band and an image of a bouncing red ball appeared on each page of the brochure, leading the reader from page to page. The booklets were placed inside an embroidered “Jack” bag which was then tied to a giant purple metal jack and distributed to potential donors.