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I live my work, which also happens to be my passion. As Creative Director at Martis Camp, I push myself to see the world of Tahoe through a fresh set of eyes and a well-worn viewfinder. I’ve spent 28 years as a graphic designer, art director and creative director with major ad agencies. Perhaps most significantly, however, is that I’m a local Truckee/Tahoe resident, have been for 21 years. That gives me the advantage of knowing how shadows swing from one week to the next, how this morning’s clouds will influence this evening’s sunset and where those rarely seen patches of all-natural perfection can be found.
My formal training and experience as a graphic designer / art director has tremendously influenced my photography and videography, but my images develop far more from the heart than any books or software. My landscape photographic captures are primarily for his own pleasure. I’m that guy in the Subaru rubbernecking rivers and meadows from the slow lanes of Lake Tahoe. My apologies.
In my photography and videography, I try to capture an emotional and spiritual connection. I strive to make work that conveys a feeling, a story, a sense of being there. That’s what I’m truly hoping to capture. The Creator did all the heavy lifting. If I happen to be in the right spot at the right time and push the right buttons, then I might get lucky enough to capture the kind of magic that fits nicely on the wall, or in a magazine or ad, as well as in the mind.